| 000 -LEADER |
|---|
| fixed length control field |
01175nam a2200325 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030425s2003 njua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003267430 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0471281395 (pbk.) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
ICrlF |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5825 |
| Item number |
.S88 2003 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.13/2 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093101.0 |
| CONTROL NUMBER |
|---|
| control field |
18276 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sullivan, Luke. |
| TITLE STATEMENT |
|---|
| Title |
Hey, Whipple, squeeze this : |
| Remainder of title |
a guide to creating great ads / |
| Statement of responsibility, etc |
Luke Sullivan. |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, NJ : |
| Name of publisher, distributor, etc |
Wiley, |
| Date of publication, distribution, etc |
c2003. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 292 p. : |
| Other physical details |
ill ; |
| Dimensions |
23 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Adweek books |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [273]-275) and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Offers advice on how to write and produce successful advertisements for various media outlets, including radio, television, and magazines; and provides anecdotes from the author's career as a copywriter for a prestigious advertising agency. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK333 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising copy. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising copy. |
| Source of heading or term |
sears. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| Source of heading or term |
sears. |
| SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Adweek books. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |