Belch, George E.
Advertising and promotion : an integrated marketing communication / George E. Belch & Michael A. Belch. - 5th ed. - Boston : McGraw Hill Irwin, 2001. - xx, 849 p.
0071180265
Advertising.
Sales promotion.
Communication in marketing.
Advertising and promotion : an integrated marketing communication / George E. Belch & Michael A. Belch. - 5th ed. - Boston : McGraw Hill Irwin, 2001. - xx, 849 p.
0071180265
Advertising.
Sales promotion.
Communication in marketing.