Advertising and promotion : (Record no. 7961)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00645cam a2200241u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010321n xx 000 0 und u |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071180265 |
| SYSTEM CONTROL NUMBER | |
| System control number | 13783 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170126094056.0 |
| CONTROL NUMBER | |
| control field | 25616 |
| CONTROL NUMBER IDENTIFIER | |
| control field | UOWD |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Remainder of title | an integrated marketing communication / |
| Statement of responsibility, etc | George E. Belch & Michael A. Belch. |
| EDITION STATEMENT | |
| Edition statement | 5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | McGraw Hill Irwin, |
| Date of publication, distribution, etc | 2001. |
| PHYSICAL DESCRIPTION | |
| Extent | xx, 849 p. |
| STUDY PROGRAM INFORMATION NOTE | |
| Program name | TBS982 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion. |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | REGULAR |
No items available.