Jain, Subhash C., 1942-
Marketing planning and strategy / Subhash C. Jain. - 6th ed. - Cincinnati : South Western College, 2000. - xviii, 925 p.
0324014805
Marketing--Management.
Marketing planning and strategy / Subhash C. Jain. - 6th ed. - Cincinnati : South Western College, 2000. - xviii, 925 p.
0324014805
Marketing--Management.