| 000 -LEADER |
|---|
| fixed length control field |
00520cam a2200205u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010321n xx 000 0 und u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324014805 |
| SYSTEM CONTROL NUMBER |
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| System control number |
13977 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126094103.0 |
| CONTROL NUMBER |
|---|
| control field |
25678 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jain, Subhash C., |
| Dates associated with a name |
1942- |
| TITLE STATEMENT |
|---|
| Title |
Marketing planning and strategy / |
| Statement of responsibility, etc |
Subhash C. Jain. |
| EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cincinnati : |
| Name of publisher, distributor, etc |
South Western College, |
| Date of publication, distribution, etc |
2000. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 925 p. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |