Consumer behaviour :
Neal, Cathy M.
Consumer behaviour : implications for marketing strategy / Neal, Quester, Hawkins. - 3rd ed. - Sydney : McGraw-Hill, 2002. - xvii, 590 p. : ill., + CD-Rom ; 25 cm.
Includes index. Bibliography: p. 547-581. + CD-Rom.
0074709763 AUS$85.40
Co-op Bookshop
Consumer behavior--Australia.
Market surveys--Australia.
Consumer behavior--Australia--Case studies.
Consumer behavior--New Zealand.
Market surveys--New Zealand.
Consumer behaviour : implications for marketing strategy / Neal, Quester, Hawkins. - 3rd ed. - Sydney : McGraw-Hill, 2002. - xvii, 590 p. : ill., + CD-Rom ; 25 cm.
Includes index. Bibliography: p. 547-581. + CD-Rom.
0074709763 AUS$85.40
Co-op Bookshop
Consumer behavior--Australia.
Market surveys--Australia.
Consumer behavior--Australia--Case studies.
Consumer behavior--New Zealand.
Market surveys--New Zealand.