Consumer behaviour : (Record no. 8661)

MARC details
000 -LEADER
fixed length control field 00947cam a2200301u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
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FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020302s2002 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0074709763
Terms of availability AUS$85.40
PUBLISHER OR DISTRIBUTOR NUMBER
Source Co-op Bookshop
DATE AND TIME OF LATEST TRANSACTION
control field 20170126094221.0
CONTROL NUMBER
control field 26342
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Neal, Cathy M.
TITLE STATEMENT
Title Consumer behaviour :
Remainder of title implications for marketing strategy /
Statement of responsibility, etc. Neal, Quester, Hawkins.
EDITION STATEMENT
Edition statement 3rd ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Sydney :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2002.
PHYSICAL DESCRIPTION
Extent xvii, 590 p. :
Other physical details ill., + CD-Rom ;
Dimensions 25 cm.
GENERAL NOTE
General note Includes index. Bibliography: p. 547-581. + CD-Rom.
STUDY PROGRAM INFORMATION NOTE
Program name MARK217
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision Australia.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market surveys
Geographic subdivision Australia.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision Australia
Form subdivision Case studies.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior
Geographic subdivision New Zealand.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market surveys
Geographic subdivision New Zealand.
ADDED ENTRY--PERSONAL NAME
Personal name Quester, Pascale Genevieve.
ADDED ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.8342 NE CO T0011677 85.40 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 02/03/2002 COOP 85.40