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Dann, Susan J.

Introduction to marketing / Susan Dann, Stephen Dann. - Milton, Qld. : Wiley, 2004. - xviii, 478 p. : col. ill ; 26 cm. + 1 CD-ROM (4 3/4 in.)

Accompanying CD-ROM entitled: Eagle Boys Pizza integrative case to accompany Introduction to Marketing.

Includes bibliographical references (p. 447-449) and index.



ISBN: 047080064X (pbk.) 9780470800645 (pbk.)

LCCN: 2007273093

Nat. Bib. No.: GBA585500 bnb

Nat. Bib. Agency Control No.: 007634555 Uk

Subjects--Topical Terms:
Marketing--Textbooks.

LC Class. No.: HF5415 / .D275 2004

Dewey Class. No.: 658.8