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Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. - 8th ed. - Upper Saddle River, NJ : Pearson Prentice Hall, c2004. - xxiv, 587, [67] p. : col. ill ; 27 cm.

Includes bibliographical references and indexes.



ISBN: 0130673358

LCCN: 2003048248

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)

LC Class. No.: HF5415.32 / .S35 2004

Dewey Class. No.: 658.8/342