Elvy, Basil Howard.
Marketing, made simple / B. Howard Elvy. - 3rd ed. - Oxford : Made Simple Books, c1991. - viii, 235 p. : ill ; 22 cm. - Made simple. .
Bibliography: p. 232 - Includes index.
0750601388
Advertising.
Commerce.
Marketing.
Marketing, made simple / B. Howard Elvy. - 3rd ed. - Oxford : Made Simple Books, c1991. - viii, 235 p. : ill ; 22 cm. - Made simple. .
Bibliography: p. 232 - Includes index.
0750601388
Advertising.
Commerce.
Marketing.