Marketing, made simple / (Record no. 9088)

MARC details
000 -LEADER
fixed length control field 00619cam a2200241u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 021006s1991 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0750601388
DATE AND TIME OF LATEST TRANSACTION
control field 20170126094328.0
CONTROL NUMBER
control field 26792
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Elvy, Basil Howard.
TITLE STATEMENT
Title Marketing, made simple /
Statement of responsibility, etc. B. Howard Elvy.
EDITION STATEMENT
Edition statement 3rd ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford :
Name of publisher, distributor, etc. Made Simple Books,
Date of publication, distribution, etc. c1991.
PHYSICAL DESCRIPTION
Extent viii, 235 p. :
Other physical details ill ;
Dimensions 22 cm.
SERIES STATEMENT/ADDED ENTRY--TITLE
Title Made simple.
GENERAL NOTE
General note Bibliography: p. 232 - Includes index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Commerce.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Cost, normal purchase price
26/01/2017 658.8 EL MA T0017935 0.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 06/10/2002 0.00