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Kaplan, Robert S.

Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan, David P. Norton. - Boston : Harvard Business School Press, c2004. - xviii, 454 p. : ill ; 24 cm.

Includes bibliographical references and index.

Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.

Introduces an effective method designed to help businesses use the Balanced Scorecard system to create customized business strategies that will improve profits.

Adult Follett Library Resources.



ISBN: 1591391342 (alk. paper)

LCCN: 2003024059

Subjects--Topical Terms:
Strategic planning.
Intangible property--Management.
Human capital.
Management.
Strategic planning.
Property--Management.
Human capital.
Management.

LC Class. No.: HD30.28 / .K35443 2004

Dewey Class. No.: 658.4/012