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Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan, David P. Norton.

By: Contributor(s): Material type: TextTextPublication details: Boston : Harvard Business School Press, c2004.Description: xviii, 454 p. : ill ; 24 cmISBN:
  • 1591391342 (alk. paper)
Subject(s): DDC classification:
  • 658.4/012 22
LOC classification:
  • HD30.28 .K35443 2004
Contents:
Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.
Summary: Introduces an effective method designed to help businesses use the Balanced Scorecard system to create customized business strategies that will improve profits.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.4012 KA ST (Browse shelf(Opens below)) Available T0021174

Includes bibliographical references and index.

Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.

Introduces an effective method designed to help businesses use the Balanced Scorecard system to create customized business strategies that will improve profits.

Adult Follett Library Resources.

TBS921 ENGG954 MGMT910

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