Strategy maps : converting intangible assets into tangible outcomes / Robert S. Kaplan, David P. Norton.
Material type: TextPublication details: Boston : Harvard Business School Press, c2004.Description: xviii, 454 p. : ill ; 24 cmISBN:- 1591391342 (alk. paper)
- 658.4/012 22
- HD30.28 .K35443 2004
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.4012 KA ST (Browse shelf(Opens below)) | Available | T0021174 |
Includes bibliographical references and index.
Strategy maps -- Operations management processes -- Customer management processess --Innovation processes -- Regulatory and social processes -- Aligning intangible assets to enterprise strategy -- Human capital readiness -- Information capital readiness -- Organization capital readiness -- Customizing your strategy map to your strategy -- Planning the campaign -- Private-sector organizations -- Public-sector organizations -- Nonprofit organizations.
Introduces an effective method designed to help businesses use the Balanced Scorecard system to create customized business strategies that will improve profits.
Adult Follett Library Resources.
TBS921 ENGG954 MGMT910
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