Lilien, Gary L., 1946-
Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, 2003. - xxiv, 518 p. : ill ; 26 cm.
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. Previous ed.: Reading, Mass. : Addison-Wesley, c1998. Includes bibliographical references and indexes.
0131225138 A$87.46
Marketing--Data processing.
Marketing--Decision making--Mathematical models.
Marketing--Decision making--Data processing.
Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, 2003. - xxiv, 518 p. : ill ; 26 cm.
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. Previous ed.: Reading, Mass. : Addison-Wesley, c1998. Includes bibliographical references and indexes.
0131225138 A$87.46
Marketing--Data processing.
Marketing--Decision making--Mathematical models.
Marketing--Decision making--Data processing.