| 000 -LEADER |
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| fixed length control field |
01090cam a2200253u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
031213s2003 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| Terms of availability |
A$87.46 |
| International Standard Book Number |
0131225138 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094450.0 |
| CONTROL NUMBER |
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| control field |
27649 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Lilien, Gary L., |
| Dates associated with a name |
1946- |
| TITLE STATEMENT |
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| Title |
Marketing engineering : |
| Remainder of title |
computer-assisted marketing analysis and planning / |
| Statement of responsibility, etc |
Gary L. Lilien, Arvind Rangaswamy. |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc |
Prentice Hall, |
| Date of publication, distribution, etc |
2003. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 518 p. : |
| Other physical details |
ill ; |
| Dimensions |
26 cm. |
| GENERAL NOTE |
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| General note |
Text supplemented by software available free for a year on the Internet or by software which can be purchased, downloaded, and run by users with Windows 95 and Excel 97 and later versions. Previous ed.: Reading, Mass. : Addison-Wesley, c1998. Includes bibliographical references and indexes. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK344 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Data processing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making |
| -- |
Mathematical models. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Decision making |
| -- |
Data processing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rangaswamy, Arvind. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |