| 000 -LEADER |
|---|
| fixed length control field |
00899cam a22002774a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
021024s2003 enka b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2002192664 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0333987322 |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.13 |
| Item number |
.R454 2003 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
21 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093123.0 |
| CONTROL NUMBER |
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| control field |
18522 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| TITLE STATEMENT |
|---|
| Title |
The rhetoric and reality of marketing : |
| Remainder of title |
an international managerial approach / |
| Statement of responsibility, etc |
edited by Philip J. Kitchen. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Houndmills, Basingstoke, Hampshire ; |
| -- |
New York : |
| Name of publisher, distributor, etc |
Palgrave Macmillan, |
| Date of publication, distribution, etc |
2003. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 202 p. : |
| Other physical details |
ill ; |
| Dimensions |
23 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 183-192) and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| Form subdivision |
Case studies. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kitchen, Philip J. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |