The rhetoric and reality of marketing : an international managerial approach /
Title By: Kitchen, Philip J
Material type: BookPublisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2003.Description: xix, 202 p. : ill ; 23 cm.ISBN: 0333987322Subject(s): Marketing -- Management | Marketing | Marketing -- Management -- Case studies | Marketing -- Case studiesDDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 RH ET (Browse shelf) | Available | T0021881 |
Total holds: 0
Includes bibliographical references (p. 183-192) and index.