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00944cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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050809s2005 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0750661739 |
| Terms of availability |
$39.95 USD |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094559.0 |
| CONTROL NUMBER |
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28380 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| TITLE STATEMENT |
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| Title |
The practice of advertising / |
| Statement of responsibility, etc |
edited by Adrian R. Mackay. |
| EDITION STATEMENT |
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| Edition statement |
5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Oxford : |
| Name of publisher, distributor, etc |
Elsevier Butterworth-Heinemann, |
| Date of publication, distribution, etc |
2005. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxiv, 367 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
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| General note |
Previous ed.: 1995. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Includes bibliographical references and index. This text addresses key issues in the advertising industry presenting a comprehensive overview of its componenets. The specialist knowledge gained from the contributors provides a valuable insight for practioners and students wishing to gain a solid grounding in the subject. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Advertising. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Public relations. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Mackay, Adrian R., |
| Relator term |
Editor. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |