The practice of advertising /
Title By: Mackay, Adrian R [Editor.]
Material type: BookPublisher: Oxford : Elsevier Butterworth-Heinemann, 2005.Edition: 5th ed.Description: xxiv, 367 p. : ill ; 24 cm.ISBN: 0750661739Subject(s): Advertising | Public relationsItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 659.1 PR AC (Browse shelf) | Available | T0024846 |
Total holds: 0
Previous ed.: 1995.
Includes bibliographical references and index. This text addresses key issues in the advertising industry presenting a comprehensive overview of its componenets. The specialist knowledge gained from the contributors provides a valuable insight for practioners and students wishing to gain a solid grounding in the subject.