Fables, fashions, and facts about advertising : (Record no. 1174)

MARC details
000 -LEADER
fixed length control field 00732cam a22002414a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030613s2004 cau b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003013582
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761927999 (pbk.)
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .J7172 2004
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition information 21
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093133.0
CONTROL NUMBER
control field 18665
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Jones, John Philip.
TITLE STATEMENT
Title Fables, fashions, and facts about advertising :
Remainder of title a study of 28 enduring myths /
Statement of responsibility, etc. John Philip Jones.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. Sage Publications,
Date of publication, distribution, etc. c2004.
PHYSICAL DESCRIPTION
Extent xvii, 310 p ;
Dimensions 23 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 245-251) and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 659.1 JO FA T0022565 37.95 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 27/06/2004 AMAUS 37.95