Fables, fashions, and facts about advertising : (Record no. 1174)
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000 -LEADER | |
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fixed length control field | 00732cam a22002414a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 030613s2004 cau b 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2003013582 |
INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0761927999 (pbk.) |
CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | DLC |
AUTHENTICATION CODE | |
Authentication code | pcc |
LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
Item number | .J7172 2004 |
DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition information | 21 |
DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170126093133.0 |
CONTROL NUMBER | |
control field | 18665 |
CONTROL NUMBER IDENTIFIER | |
control field | UOWD |
MAIN ENTRY--PERSONAL NAME | |
Personal name | Jones, John Philip. |
TITLE STATEMENT | |
Title | Fables, fashions, and facts about advertising : |
Remainder of title | a study of 28 enduring myths / |
Statement of responsibility, etc. | John Philip Jones. |
PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Thousand Oaks, Calif. : |
Name of publisher, distributor, etc. | Sage Publications, |
Date of publication, distribution, etc. | c2004. |
PHYSICAL DESCRIPTION | |
Extent | xvii, 310 p ; |
Dimensions | 23 cm. |
BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references (p. 245-251) and index. |
SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising. |
ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | REGULAR |
Date last seen | Full call number | Barcode | Cost, replacement price | Price effective from | Koha item type | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Withdrawn status | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price |
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26/01/2017 | 659.1 JO FA | T0022565 | 37.95 | 26/01/2017 | REGULAR | Dewey Decimal Classification | University of Wollongong in Dubai | University of Wollongong in Dubai | Main Collection | 27/06/2004 | AMAUS | 37.95 |