Fables, fashions, and facts about advertising : a study of 28 enduring myths /
By: Jones, John Philip
Material type:
BookPublisher: Thousand Oaks, Calif. : Sage Publications, c2004.Description: xvii, 310 p ; 23 cm.ISBN: 0761927999 (pbk.)Subject(s): AdvertisingDDC classification: 659.1
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659.1 JO FA (Browse shelf) | Available | T0022565 |
Total holds: 0
Includes bibliographical references (p. 245-251) and index.