| 000 -LEADER |
|---|
| fixed length control field |
01082cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
081115s2008 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750689458 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126094933.0 |
| CONTROL NUMBER |
|---|
| control field |
30837 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chaffey, Dave, |
| Dates associated with a name |
1963- |
| TITLE STATEMENT |
|---|
| Title |
eMarketing eXcellence : |
| Remainder of title |
planning and optimizing your digital marketing / |
| Statement of responsibility, etc |
Cave Chaffey and P.R. Smith. |
| EDITION STATEMENT |
|---|
| Edition statement |
3rd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Oxford : UK : |
| Name of publisher, distributor, etc |
Butterworth-Heinemann, |
| Date of publication, distribution, etc |
c2008. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 508 p. : |
| Other physical details |
ill. (some col ; |
| Dimensions |
25 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
A guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with creative use of new digital communications. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced digital marketers looking to optimize their e-marketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Smith, P. R. (Paul Russell), |
| Dates associated with a name |
1957- |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |