eMarketing eXcellence : planning and optimizing your digital marketing /
By: Chaffey, Dave
Title By: Smith, P. R. (Paul Russell)
Material type: BookPublisher: Oxford : UK : Butterworth-Heinemann, c2008.Edition: 3rd ed.Description: xviii, 508 p. : ill. (some col ; 25 cm.ISBN: 9780750689458Subject(s): Internet marketing
Summary:
A guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with creative use of new digital communications. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced digital marketers looking to optimize their e-marketing.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.800285 CH EM (Browse shelf) | Available | T0034534 |
Total holds: 0
Includes bibliographical references and index.
A guide to creating and executing e-marketing plans, this book combines established approaches to marketing planning with creative use of new digital communications. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced digital marketers looking to optimize their e-marketing.