| 000 -LEADER |
|---|
| fixed length control field |
01493cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
090321s2008 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780132345545 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095012.0 |
| CONTROL NUMBER |
|---|
| control field |
31333 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Andreasen, Alan R., |
| Dates associated with a name |
1934- |
| TITLE STATEMENT |
|---|
| Title |
Strategic marketing for nonprofit organizations / |
| Statement of responsibility, etc |
Alan R. Andreasen, Philip Kotler. |
| EDITION STATEMENT |
|---|
| Edition statement |
7th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Upper Saddle River, NJ : |
| Name of publisher, distributor, etc |
Pearson/Prentice Hall, |
| Date of publication, distribution, etc |
c2008. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 504 p. : |
| Other physical details |
ill ; |
| Dimensions |
23 cm. |
| GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
An organisation's employees are its unique resource, and it is the employees' expertise, knowledge, skills and ingenuity that are central to its success. Exploring Human Resource Management leads students through the many theories, debates and philosophies of people management. Introducing fundamental concepts in a clear, analytical and accessible style, this book guides the reader through aspects of HRM relating to strategy, resourcing, reward, relations and development. A complete resource for students, the book covers the key topics of the undergraduate Human Resource Management syllabus, whilst also extending its scope to take in contemporary debates and issues surrounding work-life balance, ethics, gender and diversity in the workplace, useful for student and practitioner alike. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Nonprofit organizations |
| General subdivision |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Dates associated with a name |
1931- |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |