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Strategic marketing for nonprofit organizations /

By: Andreasen, Alan R, 1934-
Title By: Kotler, Philip, 1931-
Material type: BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2008.Edition: 7th ed.Description: xxii, 504 p. : ill ; 23 cm.ISBN: 9780132345545Subject(s): Nonprofit organizations -- Marketing
Summary:
An organisation's employees are its unique resource, and it is the employees' expertise, knowledge, skills and ingenuity that are central to its success. Exploring Human Resource Management leads students through the many theories, debates and philosophies of people management. Introducing fundamental concepts in a clear, analytical and accessible style, this book guides the reader through aspects of HRM relating to strategy, resourcing, reward, relations and development. A complete resource for students, the book covers the key topics of the undergraduate Human Resource Management syllabus, whilst also extending its scope to take in contemporary debates and issues surrounding work-life balance, ethics, gender and diversity in the workplace, useful for student and practitioner alike.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.802 AN ST (Browse shelf) Available T0035804
REGULAR University of Wollongong in Dubai
Main Collection
658.802 AN ST (Browse shelf) Available T0035781
Total holds: 0

Includes bibliographical references and index.

An organisation's employees are its unique resource, and it is the employees' expertise, knowledge, skills and ingenuity that are central to its success. Exploring Human Resource Management leads students through the many theories, debates and philosophies of people management. Introducing fundamental concepts in a clear, analytical and accessible style, this book guides the reader through aspects of HRM relating to strategy, resourcing, reward, relations and development. A complete resource for students, the book covers the key topics of the undergraduate Human Resource Management syllabus, whilst also extending its scope to take in contemporary debates and issues surrounding work-life balance, ethics, gender and diversity in the workplace, useful for student and practitioner alike.

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