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01196cam a2200265u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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090813s2010 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780324788617 |
| DATE AND TIME OF LATEST TRANSACTION |
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20170126095105.0 |
| CONTROL NUMBER |
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31960 |
| CONTROL NUMBER IDENTIFIER |
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UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Zikmund, William G. |
| TITLE STATEMENT |
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| Title |
Exploring marketing research / |
| Statement of responsibility, etc |
William G. Zikmund, Barry J. Babin. |
| EDITION STATEMENT |
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| Edition statement |
10th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Cengage Learning, |
| Date of publication, distribution, etc |
c2010. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxii, 714 p. : |
| Other physical details |
col. ill ; |
| Dimensions |
28 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Table of contentPart 1 ntroduction 1Part 2 Beginning stages of the research process 104Part 3 Research designs for collecting primary data 187Part 4 Measurement Concepts 319Part 5 Sampling and Fieldwork 410Part 6 Data analysis and presentation 489Part 7 Comprehensive cases with computerized databases 663. |
| SUMMARY, ETC. |
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| Summary, etc |
An undergraduate textbook presenting a contemporary perspective on theory and practice. Emphasizes an applied approach with practical applications. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK202 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing research. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing research |
| General subdivision |
Computer network resources. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Babin, Barry J. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |