Exploring marketing research / William G. Zikmund, Barry J. Babin.
Material type:
- 9780324788617
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.83 ZI EX (Browse shelf(Opens below)) | Available | T0037286 |
Includes bibliographical references and index.
Table of contentPart 1 ntroduction 1Part 2 Beginning stages of the research process 104Part 3 Research designs for collecting primary data 187Part 4 Measurement Concepts 319Part 5 Sampling and Fieldwork 410Part 6 Data analysis and presentation 489Part 7 Comprehensive cases with computerized databases 663.
An undergraduate textbook presenting a contemporary perspective on theory and practice. Emphasizes an applied approach with practical applications.
MARK202
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