Exploring marketing research /
By: Zikmund, William G
Title By: Babin, Barry J
Material type:
BookPublisher: London : Cengage Learning, c2010.Edition: 10th ed.Description: xxii, 714 p. : col. ill ; 28 cm.ISBN: 9780324788617Program: MARK202Subject(s): Marketing research | Marketing research -- Computer network resources
Summary:
An undergraduate textbook presenting a contemporary perspective on theory and practice. Emphasizes an applied approach with practical applications.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 ZI EX (Browse shelf) | Available | T0037286 |
Total holds: 0
Includes bibliographical references and index.
Table of contentPart 1 ntroduction 1Part 2 Beginning stages of the research process 104Part 3 Research designs for collecting primary data 187Part 4 Measurement Concepts 319Part 5 Sampling and Fieldwork 410Part 6 Data analysis and presentation 489Part 7 Comprehensive cases with computerized databases 663.
An undergraduate textbook presenting a contemporary perspective on theory and practice. Emphasizes an applied approach with practical applications.
MARK202