Marketing research : (Record no. 14386)

000 -LEADER
fixed length control field 01002cam a2200241u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040303s2010 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780136094234
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095139.0
CONTROL NUMBER
control field 32398
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
TITLE STATEMENT
Title Marketing research :
Remainder of title an applied orientation /
Statement of responsibility, etc Naresh K. Malhotra
EDITION STATEMENT
Edition statement 6th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, NJ :
Name of publisher, distributor, etc Pearson/Prentice Hall,
Date of publication, distribution, etc c2010.
PHYSICAL DESCRIPTION
Extent 929 p. :
Other physical details ill ;
Dimensions 28 cm.
GENERAL NOTE
General note Includes bibliographical references and index.
STUDY PROGRAM INFORMATION NOTE
Program name HDR900 MARK977
SUMMARY, ETC.
Summary, etc This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing research
General subdivision Methodology.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type CRS
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2010-02-17 AMAUK 8 2 658.83 MA MA T0038489 2019-03-17 2019-03-12 45.51 2017-01-26 3 DAY LOAN
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2013-01-23 Donation 9 3 658.83 MA MA T0047079 2019-03-17 2019-03-12 0.00 2017-01-26 REGULAR

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