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01002cam a2200241u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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040303s2010 ||||||||||||||||||||eng|u |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780136094234 |
DATE AND TIME OF LATEST TRANSACTION |
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20170126095139.0 |
CONTROL NUMBER |
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32398 |
CONTROL NUMBER IDENTIFIER |
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UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Malhotra, Naresh K. |
TITLE STATEMENT |
Title |
Marketing research : |
Remainder of title |
an applied orientation / |
Statement of responsibility, etc |
Naresh K. Malhotra |
EDITION STATEMENT |
Edition statement |
6th ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Upper Saddle River, NJ : |
Name of publisher, distributor, etc |
Pearson/Prentice Hall, |
Date of publication, distribution, etc |
c2010. |
PHYSICAL DESCRIPTION |
Extent |
929 p. : |
Other physical details |
ill ; |
Dimensions |
28 cm. |
GENERAL NOTE |
General note |
Includes bibliographical references and index. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
HDR900 MARK977 |
SUMMARY, ETC. |
Summary, etc |
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing research |
General subdivision |
Methodology. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
CRS |