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Marketing research : an applied orientation /

By: Malhotra, Naresh K
Material type: BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2010.Edition: 6th ed.Description: 929 p. : ill ; 28 cm.ISBN: 9780136094234Program: HDR900 MARK977Subject(s): Marketing research | Marketing research -- Methodology
Summary:
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
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Item type Home library Call number Status Date due Barcode Item holds Course reserves
REGULAR University of Wollongong in Dubai
Main Collection
658.83 MA MA (Browse shelf) Available T0047079

MARK977 Autumn2021

MARK205 Autumn2021

3 DAY LOAN University of Wollongong in Dubai
Main Collection
658.83 MA MA (Browse shelf) Available T0038489
Total holds: 0

Includes bibliographical references and index.

HDR900 MARK977

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

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