Marketing research : an applied orientation /Material type: BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2010.Edition: 6th ed.Description: 929 p. : ill ; 28 cm.ISBN: 9780136094234Program: HDR900 MARK977Subject(s): Marketing research | Marketing research -- Methodology
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds||Course reserves|
|REGULAR||University of Wollongong in Dubai Main Collection||658.83 MA MA (Browse shelf)||Available||T0047079|
|3 DAY LOAN||University of Wollongong in Dubai Main Collection||658.83 MA MA (Browse shelf)||Available||T0038489|
Includes bibliographical references and index.
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.