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Marketing research : an applied orientation /

By: Malhotra, Naresh K
Material type: BookPublisher: Upper Saddle River, NJ : Pearson/Prentice Hall, c2010.Edition: 6th ed.Description: 929 p. : ill ; 28 cm.ISBN: 9780136094234Program: HDR900 MARK977Subject(s): Marketing research | Marketing research -- Methodology
Summary:
This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.
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Item type Current location Call number Status Date due Barcode Item holds
REGULAR Main Collection 658.83 MA MA (Browse shelf) Available T0047079
REGULAR Main Collection 658.83 MA MA (Browse shelf) Available T0043735
3 DAY LOAN Main Collection 658.83 MA MA (Browse shelf) Available T0038488
3 DAY LOAN Main Collection 658.83 MA MA (Browse shelf) Available T0038489
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Includes bibliographical references and index.

HDR900 MARK977

This text presents a look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material. Written from the perspective of market research users, it reflects current trends in international marketing, ethics, and the continuing integration of technology.

Other editions of this work

Marketing research : by Malhotra, Naresh K. ©2007

Pearson/Prentice Hall, (Upper Saddle River, NJ :) 1 v. (various pagings) : ill., map ; 29 cm. +

Marketing research : by Malhotra, Naresh K.
Marketing research : by Malhotra, Naresh K. ©2007

Pearson/Prentice Hall, (Upper Saddle River, NJ :) 1 v. (various pagings) : ill., map ; 29 cm. +

Marketing research : by Malhotra, Naresh K. ©1999

Prentice Hall, (London :.) xxxv, 763, [61] p. : ; ill. ;. 26 cm. :

Marketing research : by Malhotra, Naresh K. ©2004

Prentice-Hall International, (London :) xxix, [781] p. : ill., +CD-ROM ; 28 cm.

Basic marketing research : by Malhotra, Naresh K. ©2002

Prentice Hall, (Upper Saddle River, N.J. :) xxxiii, 685 p. : ill. (some col.) ; + CD-Rom ; 26 cm.

Basic marketing research / by Malhotra, Naresh K. ©2014

Pearson Education Limited, (Harlow :) 670 p. : col. ill. ; 28 cm.

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