Services marketing : (Record no. 14736)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780136118749
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780273756064
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number	658 LO SE
MAIN ENTRY--PERSONAL NAME
Authors	Lovelock, Christopher H.
TITLE STATEMENT
Title	Services marketing :
Subtitle	people, technology, strategy
Statement of responsibility, etc	Christopher Lovelock, Jochen Wirtz.
EDITION STATEMENT
Edition	7th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Boston :
Publisher	Prentice Hall,
Date	c2011.
PHYSICAL DESCRIPTION
Extent	648 p. :
Other Details	ill., map ;
Size	29 cm.
GENERAL NOTE
General note	Includes bibliographical references and indexes.
STUDY PROGRAM
Program name	MARK270 HDR974 MARK938
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Marketing
General	Management
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Professions
General	Marketing
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Service industries
General	Marketing
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Customer services
General	Marketing
ADDED ENTRY
Name	Wirtz, Jochen
MAIN ENTRY--PERSONAL NAME
--	4227
SUBJECT ADDED ENTRY--TOPICAL TERM
--	2
SUBJECT ADDED ENTRY--TOPICAL TERM
--	845
SUBJECT ADDED ENTRY--TOPICAL TERM
--	846
SUBJECT ADDED ENTRY--TOPICAL TERM
--	847
ADDED ENTRY
--	848

Holdings
Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent location	Current location	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date last borrowed	Cost, replacement price	Price effective from	Koha item type
				University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2010-06-28	AMAUK	11	5	658.8 LO SE	T0039421	2019-10-29	2019-09-22	49.84	2017-01-26	REGULAR

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