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00826cam a2200241u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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101120s2009 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781848556706 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095236.0 |
| CONTROL NUMBER |
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33123 |
| CONTROL NUMBER IDENTIFIER |
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UOWD |
| TITLE STATEMENT |
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| Title |
Business-to-business brand management : |
| Remainder of title |
theory, research and executive case study exercises / |
| Statement of responsibility, etc |
edited by Mark S. Glynn, Arch G. Woodside. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Bingley UK : |
| Name of publisher, distributor, etc |
JAI Press, |
| Date of publication, distribution, etc |
c2009. |
| PHYSICAL DESCRIPTION |
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| Extent |
xi, 489 p. : |
| Other physical details |
ill ; |
| Dimensions |
23 cm. |
| SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Advances in business marketing and purchasing |
| Volume number/sequential designation |
15 |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Brand name products |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Product management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Industrial marketing. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Glynn, Mark S., |
| Relator term |
Editor. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Woodside, Arch G., |
| Relator term |
Editor. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |