Business-to-business brand management : theory, research and executive case study exercises /
Title By: Glynn, Mark S [Editor.] | Woodside, Arch G [Editor.]
Material type:
BookSeries: Advances in business marketing and purchasing 15. Publisher: Bingley UK : JAI Press, c2009.Description: xi, 489 p. : ill ; 23 cm.ISBN: 9781848556706Subject(s): Brand name products -- Management | Product management | Industrial marketing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 BU SI (Browse shelf) | Available | T0040475 |
Total holds: 0
Includes bibliographical references and index.