Consumer behaviour / (Record no. 15167)

MARC details
000 -LEADER
fixed length control field 00872cam a2200241u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101227s2009 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782940373840
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095243.0
CONTROL NUMBER
control field 33233
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Noel, Hayden.
TITLE STATEMENT
Title Consumer behaviour /
Statement of responsibility, etc. Hayden Noel.
VARYING FORM OF TITLE
Title proper/short title Consumer behavior
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lausanne, Switzerland :
Name of publisher, distributor, etc. AVA Academia,
Date of publication, distribution, etc. c2009.
PHYSICAL DESCRIPTION
Extent 175 p. :
Other physical details col. ill ;
Dimensions 23 cm.
SERIES STATEMENT/ADDED ENTRY--TITLE
Title Basics marketing
Volume/sequential designation 01
GENERAL NOTE
General note Numbering on alternate pages.
SUMMARY, ETC.
Summary, etc. Using real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.8342 NO CO T0040802 117.00 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 27/12/2010 Kinokuniya 117.00