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Consumer behaviour / Hayden Noel.

By: Material type: TextTextSeries: Basics marketing ; 01Publication details: Lausanne, Switzerland : AVA Academia, c2009.Description: 175 p. : col. ill ; 23 cmISBN:
  • 9782940373840
Other title:
  • Consumer behavior
Subject(s): Summary: Using real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8342 NO CO (Browse shelf(Opens below)) Available T0040802

Numbering on alternate pages.

Using real-world examples, this book considers different consumers around the world and how their consumption behaviours differ. It highlights the impact of the digital world on consumer behaviour, and how it has created a borderless marketplace.

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