Electronic media : (Record no. 15220)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780071288682
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number	384 GR EL
MAIN ENTRY--PERSONAL NAME
Authors	Gross, Lynne S.
TITLE STATEMENT
Title	Electronic media :
Subtitle	an introduction /
Statement of responsibility, etc	Lynne Schafer Gross.
EDITION STATEMENT
Edition	10th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication	Boston :
Publisher	McGraw-Hill Higher Education,
Date	c2010.
PHYSICAL DESCRIPTION
Extent	xv, 442 p. :
Other Details	ill ;
Size	24 cm.
GENERAL NOTE
General note	Rev. ed. of: Telecommunications. 9th ed. c2006. Includes bibliographical references and index.
CONTENTS
Contents	The significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising -- Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Telecommunication.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading	Broadcasting.
ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier	https://uowd.box.com/s/cgbjrg4crw6zxsfsh2ukhi29j62u1r2j
Public note	Location Map
MAIN ENTRY--PERSONAL NAME
--	26005
SUBJECT ADDED ENTRY--TOPICAL TERM
--	2624
SUBJECT ADDED ENTRY--TOPICAL TERM
--	43101

Holdings
Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent location	Current location	Shelving location	Date acquired	Source of acquisition	Full call number	Barcode	Date last seen	Cost, replacement price	Price effective from	Koha item type
				University of Wollongong in Dubai	University of Wollongong in Dubai	Main Collection	2010-12-29	University Bookshop Sharjah	384 GR EL	T0040897	2017-01-26	255.00	2017-01-26	REGULAR

UOWD Library