Electronic media : an introduction /
By: Gross, Lynne S
Material type:
BookPublisher: Boston : McGraw-Hill Higher Education, c2010.Edition: 10th ed.Description: xv, 442 p. : ill ; 24 cm.ISBN: 9780071288682Subject(s): Telecommunication | BroadcastingDDC classification: 384 GR EL Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 384 GR EL (Browse shelf) | Available | T0040897 |
Total holds: 0
Rev. ed. of: Telecommunications. 9th ed. c2006. Includes bibliographical references and index.
The significance of electronic media -- The Internet, portable devices, and video games -- Early television -- Modern television -- Radio -- Movies -- Careers in electronic media -- Programming -- Sales and advertising -- Promotion and audience feedback -- Laws and regulations -- Ethics and effects -- Technical underpinnings -- The international scene.