| 000 -LEADER |
|---|
| fixed length control field |
00720cam a2200253u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
031123n xx 000 0 und u |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071155147 |
| Terms of availability |
£42.99 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
13754 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095331.0 |
| CONTROL NUMBER |
|---|
| control field |
33879 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rossiter, John R. |
| TITLE STATEMENT |
|---|
| Title |
Advertising communications & promotion management / |
| Statement of responsibility, etc |
John R. Rossiter, Larry Percy. |
| VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Advertising communications and promotion management |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Irwin/McGraw-Hill, |
| Date of publication, distribution, etc |
1998. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 640 p. :. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK333 TBS982 MARK940 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Percy, Larry. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |