UOWD Library

Key marketing skills : (Record no. 1651)

000 -LEADER
fixed length control field 00796cam a22002654a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040721s2004 enka 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004017032
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749442980
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .C52254 2004
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
DATE AND TIME OF LATEST TRANSACTION
control field 20170126093217.0
CONTROL NUMBER
control field 19145
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Cheverton, Peter.
TITLE STATEMENT
Title Key marketing skills :
Remainder of title strategies, tools, and techniques for marketing success /
Statement of responsibility, etc Peter Cheverton ; [foreword by Malcolm McDonald].
EDITION STATEMENT
Edition statement 2nd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
-- Sterling, VA :
Name of publisher, distributor, etc Kogan Page,
Date of publication, distribution, etc 2004.
PHYSICAL DESCRIPTION
Extent xiii, 383 p. :
Other physical details ill ;
Dimensions 25 cm. +
Accompanying material 1 CD-ROM (4 3/4 in.)
GENERAL NOTE
General note Includes index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2005-10-25 AMAUS 658.8 CH KE T0025357 2017-07-16 34.65 2017-01-26 REGULAR

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