Key marketing skills : strategies, tools, and techniques for marketing success /
By: Cheverton, Peter
Material type:
BookPublisher: London ; Sterling, VA : Kogan Page, 2004.Edition: 2nd ed.Description: xiii, 383 p. : ill ; 25 cm. + 1 CD-ROM (4 3/4 in.).ISBN: 0749442980Subject(s): Marketing | Strategic planningDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 CH KE (Browse shelf) | Available | T0025357 |
Total holds: 0
Includes index.