UOWD Library

Global marketing / (Record no. 16511)

000 -LEADER
fixed length control field 00842cam a2200277 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950317s1996 txua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95068473
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0030106494
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF1416
Item number .C948 1996
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/48
Edition number 20
SYSTEM CONTROL NUMBER
System control number (IMchF)fol01486747
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095432.0
CONTROL NUMBER
control field 34653
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Czinkota, Michael R.
TITLE STATEMENT
Title Global marketing /
Statement of responsibility, etc Michael R. Czinkota, Ilkka A. Ronkainen.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Fort Worth, TX :
Name of publisher, distributor, etc Dryden Press,
Date of publication, distribution, etc c1996.
PHYSICAL DESCRIPTION
Extent 648 p. :
Other physical details ill. (some col.) ;
Dimensions 26 cm.
SERIES STATEMENT
Series statement The Dryden Press series in marketing
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Ronkainen, Ilkka A.
SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title The Dryden Press series in marketing
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2002-05-18 658.848 CZ GL T0012538 2017-01-26 0.00 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2001-03-21 658.848 CZ GL T0012539 2017-01-26 0.00 2017-01-26 REGULAR

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