| 000 -LEADER |
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| fixed length control field |
01363pam a2200373 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
050401s2005 nyua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2005045521 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780385510301 (trade) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0385510306 (trade) |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
ICrlF |
| AUTHENTICATION CODE |
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| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.527 |
| Item number |
.P47 2005 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/12 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093222.0 |
| CONTROL NUMBER |
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| control field |
19203 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Peppers, Don. |
| TITLE STATEMENT |
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| Title |
Return on customer : |
| Remainder of title |
creating maximum value from your scarcest resource / |
| Statement of responsibility, etc |
Don Peppers and Martha Rogers. |
| EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
Currency/Doubleday, |
| Date of publication, distribution, etc |
2005. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 296 p. : |
| Other physical details |
ill ; |
| Dimensions |
25 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. [237]-280) and index. |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Describes how business firms create value by strengthening and preserving their customer base and explains a business metric that focuses on customers and details how to effectively create shareholder value. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
HDR974 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer equity |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer loyalty. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Customer relations |
| General subdivision |
Management. |
| Source of heading or term |
sears. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Loyalty. |
| Source of heading or term |
sears. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumers. |
| Source of heading or term |
sears. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rogers, Martha, |
| Titles and other words associated with a name |
Ph.D. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |