Return on customer : creating maximum value from your scarcest resource /
By: Peppers, Don
Title By: Rogers, Martha, Ph.D
Material type:![](/opac-tmpl/lib/famfamfam/BK.png)
Summary:
Describes how business firms create value by strengthening and preserving their customer base and explains a business metric that focuses on customers and details how to effectively create shareholder value.
Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.812 PE RE (Browse shelf) | Available | T0025833 |
Total holds: 0
Includes bibliographical references (p. [237]-280) and index.
Describes how business firms create value by strengthening and preserving their customer base and explains a business metric that focuses on customers and details how to effectively create shareholder value.
Adult Follett Library Resources.
HDR974