| 000 -LEADER |
|---|
| fixed length control field |
01436pam a2200397 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100823s2011 caua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2010036007 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470613580 (trade) |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470613580 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
ICrlF |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
A21535 2011 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/27 |
| Edition number |
22 |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(IMchF)fol13348097 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095559.0 |
| CONTROL NUMBER |
|---|
| control field |
35983 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Aaker, David A. |
| TITLE STATEMENT |
|---|
| Title |
Brand relevance : |
| Remainder of title |
making competitors irrelevant / |
| Statement of responsibility, etc |
David A. Aaker. |
| EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
San Francisco : |
| Name of publisher, distributor, etc |
Jossey-Bass, |
| Date of publication, distribution, etc |
c2011. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 381 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Jossey-Bass business & management series |
| SUMMARY, ETC. |
|---|
| Summary, etc |
Explains the concept of brand relevance and how it drives market dynamics, provides cases studies, and offers an overview of a brand relevance model which emphasizes being on top of the market, competition, and technology. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 359-370) and index. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult |
| Source |
Follett Library Resources. |
| TARGET AUDIENCE NOTE |
|---|
| Target audience note |
Adult. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Technological innovations. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Brand name products. |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
sears |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Technological innovations. |
| Source of heading or term |
sears |
| SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Jossey-Bass business & management series. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |