Brand relevance : (Record no. 17584)

000 -LEADER
fixed length control field 01436pam a2200397 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100823s2011 caua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010036007
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470613580 (trade)
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470613580
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
-- ICrlF
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number A21535 2011
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/27
Edition number 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol13348097
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095559.0
CONTROL NUMBER
control field 35983
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
TITLE STATEMENT
Title Brand relevance :
Remainder of title making competitors irrelevant /
Statement of responsibility, etc David A. Aaker.
EDITION STATEMENT
Edition statement 1st ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc San Francisco :
Name of publisher, distributor, etc Jossey-Bass,
Date of publication, distribution, etc c2011.
PHYSICAL DESCRIPTION
Extent xvi, 381 p. :
Other physical details ill. ;
Dimensions 24 cm.
SERIES STATEMENT
Series statement Jossey-Bass business & management series
SUMMARY, ETC.
Summary, etc Explains the concept of brand relevance and how it drives market dynamics, provides cases studies, and offers an overview of a brand relevance model which emphasizes being on top of the market, competition, and technology.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 359-370) and index.
TARGET AUDIENCE NOTE
Target audience note Adult
Source Follett Library Resources.
TARGET AUDIENCE NOTE
Target audience note Adult.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (Marketing)
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technological innovations.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
Source of heading or term sears
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technological innovations.
Source of heading or term sears
SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Jossey-Bass business & management series.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2011-09-07 Kinokuniya 658.827 AA BR T0043526 2017-01-26 142.00 2017-01-26 REGULAR

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