000 -LEADER |
fixed length control field |
01436pam a2200397 a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100823s2011 caua b 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010036007 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780470613580 (trade) |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0470613580 |
CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
DLC |
-- |
ICrlF |
AUTHENTICATION CODE |
Authentication code |
pcc |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69.B7 |
Item number |
A21535 2011 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.8/27 |
Edition number |
22 |
SYSTEM CONTROL NUMBER |
System control number |
(IMchF)fol13348097 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126095559.0 |
CONTROL NUMBER |
control field |
35983 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Aaker, David A. |
TITLE STATEMENT |
Title |
Brand relevance : |
Remainder of title |
making competitors irrelevant / |
Statement of responsibility, etc |
David A. Aaker. |
EDITION STATEMENT |
Edition statement |
1st ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
San Francisco : |
Name of publisher, distributor, etc |
Jossey-Bass, |
Date of publication, distribution, etc |
c2011. |
PHYSICAL DESCRIPTION |
Extent |
xvi, 381 p. : |
Other physical details |
ill. ; |
Dimensions |
24 cm. |
SERIES STATEMENT |
Series statement |
Jossey-Bass business & management series |
SUMMARY, ETC. |
Summary, etc |
Explains the concept of brand relevance and how it drives market dynamics, provides cases studies, and offers an overview of a brand relevance model which emphasizes being on top of the market, competition, and technology. |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 359-370) and index. |
TARGET AUDIENCE NOTE |
Target audience note |
Adult |
Source |
Follett Library Resources. |
TARGET AUDIENCE NOTE |
Target audience note |
Adult. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Brand name products. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Branding (Marketing) |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Technological innovations. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Brand name products. |
Source of heading or term |
sears |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
Source of heading or term |
sears |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Technological innovations. |
Source of heading or term |
sears |
SERIES ADDED ENTRY--UNIFORM TITLE |
Uniform title |
Jossey-Bass business & management series. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |