Brand relevance : making competitors irrelevant /
By: Aaker, David A
Material type:
BookSeries: Jossey-Bass business & management series.Publisher: San Francisco : Jossey-Bass, c2011.Edition: 1st ed.Description: xvi, 381 p. : ill. ; 24 cm.ISBN: 9780470613580 (trade); 0470613580Subject(s): Brand name products | Branding (Marketing) | Technological innovations | Brand name products | Marketing | Technological innovationsDDC classification: 658.8/27
Summary:
Explains the concept of brand relevance and how it drives market dynamics, provides cases studies, and offers an overview of a brand relevance model which emphasizes being on top of the market, competition, and technology.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 AA BR (Browse shelf) | Available | T0043526 |
Total holds: 0
Explains the concept of brand relevance and how it drives market dynamics, provides cases studies, and offers an overview of a brand relevance model which emphasizes being on top of the market, competition, and technology.
Includes bibliographical references (p. 359-370) and index.
Adult Follett Library Resources.
Adult.