E-marketing / (Record no. 17601)

MARC details
000 -LEADER
fixed length control field 01415cam a2200337 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080915s2012 njua b 001 0 eng
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA8A2665
Source bnb
NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 014701804
Source Uk
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 978-0132806466
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0136154409 (alk. paper)
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn244652512
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency BTCTA
-- BAKER
-- YDXCP
-- UKM
-- C#P
-- BWX
-- NLGGC
-- DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .S774 2009
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/72
Edition information 22
OTHER CLASSIFICATION NUMBER
Classification number 85.40
Number source bcl
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095600.0
CONTROL NUMBER
control field 36001
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Strauss, Judy.
TITLE STATEMENT
Title E-marketing /
Statement of responsibility, etc. Judy Strauss, Raymond Frost.
EDITION STATEMENT
Edition statement 6th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. c2012.
PHYSICAL DESCRIPTION
Extent 448 p. :
Other physical details ill ;
Dimensions 24 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 410-416) and index.
FORMATTED CONTENTS NOTE
Formatted contents note Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management.
STUDY PROGRAM INFORMATION NOTE
Program name MARK301
STUDY PROGRAM INFORMATION NOTE
Program name MARK901
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Frost, Raymond,
Dates associated with a name 1960-
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Total checkouts Total renewals Full call number Barcode Date last checked out Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
15/05/2017 5 2 658.872 ST EM T0043546 27/03/2017 46.54 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 07/09/2011 AMAUK 46.54
01/05/2019 5 3 658.872 ST EM T0043547 26/03/2019 46.54 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 07/09/2011 AMAUK 46.54
30/05/2017 3   658.872 ST EM T0045224 29/05/2017 46.54 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 16/07/2012 AMAUK 46.54