| 000 -LEADER |
|---|
| fixed length control field |
01415cam a2200337 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080915s2012 njua b 001 0 eng |
| NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA8A2665 |
| Source |
bnb |
| NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
014701804 |
| Source |
Uk |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0132806466 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0136154409 (alk. paper) |
| SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn244652512 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
BTCTA |
| -- |
BAKER |
| -- |
YDXCP |
| -- |
UKM |
| -- |
C#P |
| -- |
BWX |
| -- |
NLGGC |
| -- |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
.S774 2009 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/72 |
| Edition number |
22 |
| OTHER CLASSIFICATION NUMBER |
|---|
| Classification number |
85.40 |
| Source of number |
bcl |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126095600.0 |
| CONTROL NUMBER |
|---|
| control field |
36001 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Strauss, Judy. |
| TITLE STATEMENT |
|---|
| Title |
E-marketing / |
| Statement of responsibility, etc |
Judy Strauss, Raymond Frost. |
| EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Pearson, |
| Date of publication, distribution, etc |
c2012. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
448 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 410-416) and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management. |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK301 |
| STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
MARK901 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Frost, Raymond, |
| Dates associated with a name |
1960- |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |