Amazon cover image
Image from Amazon.com

E-marketing / Judy Strauss, Raymond Frost.

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson, c2012.Edition: 6th edDescription: 448 p. : ill ; 24 cmISBN:
  • 978-0132806466
  • 0136154409 (alk. paper)
Subject(s): DDC classification:
  • 658.8/72 22
LOC classification:
  • HF5415.1265 .S774 2009
Other classification:
  • 85.40
Contents:
Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.872 ST EM (Browse shelf(Opens below)) Available T0045224
REGULAR University of Wollongong in Dubai Main Collection 658.872 ST EM (Browse shelf(Opens below)) Available T0043546
REGULAR University of Wollongong in Dubai Main Collection 658.872 ST EM (Browse shelf(Opens below)) Available T0043547

Includes bibliographical references (p. 410-416) and index.

Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management.

MARK301

MARK901

There are no comments on this title.

to post a comment.