E-marketing / Judy Strauss, Raymond Frost.
Material type:
- 978-0132806466
- 0136154409 (alk. paper)
- 658.8/72 22
- HF5415.1265 .S774 2009
- 85.40
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.872 ST EM (Browse shelf(Opens below)) | Available | T0045224 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.872 ST EM (Browse shelf(Opens below)) | Available | T0043546 | ||
REGULAR | University of Wollongong in Dubai Main Collection | 658.872 ST EM (Browse shelf(Opens below)) | Available | T0043547 |
Includes bibliographical references (p. 410-416) and index.
Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management.
MARK301
MARK901
There are no comments on this title.