E-marketing /
By: Strauss, Judy
Title By: Frost, Raymond
Material type:
BookPublisher: Boston : Pearson, c2012.Edition: 6th ed.Description: 448 p. : ill ; 24 cm.ISBN: 978-0132806466; 0136154409 (alk. paper)Program: MARK301; MARK901Subject(s): Internet marketingDDC classification: 658.8/72
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 ST EM (Browse shelf) | Available | T0045224 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 ST EM (Browse shelf) | Available | T0043546 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 ST EM (Browse shelf) | Available | T0043547 |
Total holds: 0
Includes bibliographical references (p. 410-416) and index.
Past, present, and future -- Strategic e-marketing and performance metrics -- The e-marketing plan -- A world of e-marketing opportunities -- Ethical and legal issues -- E-marketing research -- Consumer behavior online -- Segmentation and targeting strategies -- Differentiation and positioning strategies -- Product: the online offer -- Pricing: the online value -- The internet for distribution -- E-marketing communication tools -- Customer relationship management.
MARK301
MARK901