000 -LEADER |
fixed length control field |
00981cam a22003134a 4500 |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
051129s2007 njua b 001 0 eng |
LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2005057745 |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0805857176 |
SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocm62421348 |
CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
C#P |
-- |
BAKER |
-- |
DLC |
AUTHENTICATION CODE |
Authentication code |
pcc |
LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5826.5 |
Item number |
.K38 2007 |
DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659 |
Edition number |
22 |
SYSTEM CONTROL NUMBER |
System control number |
(IMchF)fol11025779 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126095610.0 |
CONTROL NUMBER |
control field |
36136 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Katz, Helen E. |
TITLE STATEMENT |
Title |
The media handbook : |
Remainder of title |
a complete guide to advertising media selection, planning, research, and buying / |
Statement of responsibility, etc |
Helen Katz. |
EDITION STATEMENT |
Edition statement |
3rd ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Mahwah, N.J. : |
Name of publisher, distributor, etc |
L. Erlbaum Associates, |
Date of publication, distribution, etc |
2007. |
PHYSICAL DESCRIPTION |
Extent |
xvii, 189 p. : |
Other physical details |
ill. ; |
Dimensions |
23 cm. |
SERIES STATEMENT |
Series statement |
LEA's communication series |
BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references (p. 181-184) and index. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising media planning. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Mass media and business. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing channels. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |