The media handbook : (Record no. 17731)

000 -LEADER
fixed length control field 00981cam a22003134a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 051129s2007 njua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005057745
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0805857176
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm62421348
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency C#P
-- BAKER
-- DLC
AUTHENTICATION CODE
Authentication code pcc
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5826.5
Item number .K38 2007
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Edition number 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol11025779
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095610.0
CONTROL NUMBER
control field 36136
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Katz, Helen E.
TITLE STATEMENT
Title The media handbook :
Remainder of title a complete guide to advertising media selection, planning, research, and buying /
Statement of responsibility, etc Helen Katz.
EDITION STATEMENT
Edition statement 3rd ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mahwah, N.J. :
Name of publisher, distributor, etc L. Erlbaum Associates,
Date of publication, distribution, etc 2007.
PHYSICAL DESCRIPTION
Extent xvii, 189 p. :
Other physical details ill. ;
Dimensions 23 cm.
SERIES STATEMENT
Series statement LEA's communication series
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 181-184) and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising media planning.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media and business.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2011-10-09 AMAUS 1 3 659 KA ME T0043464 2018-03-19 2018-02-11 38.55 2017-01-26 REGULAR

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