The media handbook : a complete guide to advertising media selection, planning, research, and buying /
By: Katz, Helen E
Material type:
BookSeries: Publisher: Mahwah, N.J. : L. Erlbaum Associates, 2007.Edition: 3rd ed.Description: xvii, 189 p. : ill. ; 23 cm.ISBN: 0805857176Subject(s): Advertising media planning | Mass media and business | Marketing channelsDDC classification: 659
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659 KA ME (Browse shelf) | Available | T0043464 |
Total holds: 0
Includes bibliographical references (p. 181-184) and index.