UOWD Library

The media handbook : (Record no. 17732)

000 -LEADER
fixed length control field 01034cam a2200337 a 4500
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 091027s2010 nyua b 001 0 eng
LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2009043449
NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB030443
Source bnb
NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 015494101
Source Uk
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415873543
SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn461631212
CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- YDXCP
-- CDX
-- UKM
-- DLC
LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5826.5
Item number .K38 2010
DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659
Edition number 22
SYSTEM CONTROL NUMBER
System control number (IMchF)fol13368137
DATE AND TIME OF LATEST TRANSACTION
control field 20170126095610.0
CONTROL NUMBER
control field 36137
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Katz, Helen E.
TITLE STATEMENT
Title The media handbook :
Remainder of title a complete guide to advertising media selection, planning, research, and buying /
Statement of responsibility, etc Helen Katz.
EDITION STATEMENT
Edition statement 4th ed.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Routledge,
Date of publication, distribution, etc 2010.
PHYSICAL DESCRIPTION
Extent xii, 212 p. :
Other physical details ill. ;
Dimensions 24 cm.
BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
STUDY PROGRAM INFORMATION NOTE
Program name MMC928
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising media planning.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media and business.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing channels.
SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Routledge communication series.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2011-10-09 AMAUS 659 KA ME T0043199 2017-01-26 37.22 2017-01-26 REGULAR
        University of Wollongong in Dubai University of Wollongong in Dubai MAIN 2013-02-20 AMAUS 659 KA ME T0047256 2017-01-26 37.22 2017-01-26 REGULAR

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