The media handbook : a complete guide to advertising media selection, planning, research, and buying /
By: Katz, Helen E
Material type:
BookPublisher: New York : Routledge, 2010.Edition: 4th ed.Description: xii, 212 p. : ill. ; 24 cm.ISBN: 9780415873543Program: MMC928Subject(s): Advertising media planning | Mass media and business | Marketing channelsDDC classification: 659
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 659 KA ME (Browse shelf) | Available | T0047256 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 659 KA ME (Browse shelf) | Available | T0043199 |
Total holds: 0
Includes bibliographical references and index.
MMC928